Exterior signage is essential for businesses that want to create a professional business image. It makes potential customers more likely to trust your business and purchase your products or services.
Signs can be constructed from different materials to offer a variety of colors, textures and designs. They also come in a wide range of shapes and sizes.
Durability
A business’s exterior signs are a key component of its professional image. They are often the first thing people see when they arrive to the property and can make or break their impressions of the company.
Signs made of durable materials last longer and require less maintenance than those of inferior quality. Whether you choose a metal, vinyl or eco-friendly plastic material depends on the type of signage you need.
Aluminum is a popular choice for durable outdoor signs because it doesn’t rust and can stand up to the elements better than cheaper plastics. Some aluminum products also feature protective coatings to extend their life and prevent corrosion.
Vinyl is another common material for outdoor signs that can withstand different weather conditions. It is easy to work with and can be digitally printed and laminated for added durability.
It is important to choose a vinyl that can withstand UV radiation. The color of the sign may fade with exposure to sunlight, so you will need to protect it with clear lamination.
Other options for outdoor signs include acrylic sheets, which can be used to create attractive light cabinets and displays. They can also be printed to produce unique designs.
Wood is an inexpensive and widely used material for outdoor signs, but it can degrade over time. This is because it absorbs moisture and is exposed to water runoff.
In addition, the location of your sign can impact its lifespan. For example, if your business is located along the River Tay, you will need to take measures to keep your signs from being damaged by haar and salt air.
A variety of bases are available for exterior signs, including steel, aluminum and medium-density fiberboard. You can use anodized aluminum and powder-coated metals to add extra longevity to your sign base. It is also important to select an outdoor-grade sign holder, which can withstand the harshest of weather conditions and prevent your sign from bending or cracking.
Appealing Colors
Colors have an effect on how people react to your business. You need to choose colors that will appeal to your customers and reflect your brand image.
Red: A classic, high-arousal color, red has been known to inspire passion and excitement. It is also used by many businesses to evoke a sense of trust and loyalty.
Yellow: A bright and cheery color, yellow is a universal favorite. It can be used to highlight features of your business or create a starburst of text.
Blue: A soothing and calming color, blue can help convey your company’s professionalism while still being appealing to consumers. It can also convey nature, freedom and wealth.
Purple: A darkhorse color, purple is typically associated with royalty and wealth, which can give your business an upper-class feel. It can also help your company stand out from the competition.
White: A neutral background color is often used by minimalistic businesses that prize cleanliness and a sleek look. However, too much white can come off as cold and clinical, so it is best to balance it with other colors.
Green: A color that evokes nature, freedom and wealth, green can be used for anything from health and wellness to money-related business. It can also be used to create a sense of calmness and reliability in business signage.
Brown: A common choice for industrial applications, brown can be a good choice for a company that wants to convey a sense of responsibility and integrity. It can also be used for a company that sells goods or services that need to be environmentally-friendly.
Choosing the right colors is an important aspect of any business signage project. It affects the overall look of the sign, the visibility of the text and even the way it catches attention from passersby.
Achieving the right color combination for your business signage isn’t always easy. It takes a lot of thought and planning to find the best combinations for your needs. In order to do so, it’s crucial to understand how colors work and what symbols they can evoke. With original neon signs, however, you can rest assured that your signage will always catch the eye of passers-by no matter the color.
Easy Maintenance
Keeping your exterior signage looking professional and clean is a key part of your brand image. Whether you are using a neon sign or a more traditional cabinet letter, you want to make sure that you are giving your business the best possible impression to potential customers.
Maintaining your exterior signs is an easy way to increase the lifespan of your investment and improve your ROI. If you have signs that aren’t getting the proper care, they can become faded, cracked, and broken within a matter of months.
While the maintenance requirements for exterior signage are slightly different than those of interior signs, they can all benefit from a regular cleaning schedule. Here are some simple tips to help you keep your signage looking its best:
1. Check the Signage for Damage and Repairs
If a sign starts showing signs of damage, it needs to be fixed right away. This includes cracks in the frame, rust on metal, and any other signs of damage that you may not be able to see with the naked eye.
2. Fix Electrical Issues
Many signs use bulbs and lighting, so if the lights flicker or burn out, it may be time to change them out. This is a simple fix that will save your business money in the long run, and it can be done easily by an electrician or your sign provider.
3. Refresh the Signage after Weatherstorms
A quick refresher after ice storms, heavy rains, and blowing winds can help your business sign look its best. Just wipe down the easily accessible surface of your sign, paying special attention to corners and crevices where dirt and debris are more likely to collect.
4. Wash the Signing Materials
If your signs are made from aluminum, fiberglass, or acrylic, they can be washed with a mild household cleaner and water or car shampoo. This will keep them looking their best and protect the painted surface from UV rays and other environmental elements.
In coastal areas, rust, salt, and corrosive chemicals can cause paint to fade over time if not cleaned properly. In industrial areas, the presence of sulphur dioxide, acids, and other air born pollutants can damage your signs as well.
Modern Design
Creating a professional business image is one of the most important things to consider when designing your website. You want it to be visually appealing and easily updateable in the future, especially if you want to incorporate new technology or trends. A modern design may help you achieve this goal better than any other type of web development, and it can also increase conversion rates by directing traffic away from competitors.
The key to a modern design is simplicity. Instead of embracing elaborate decorations or ornamentation, it emphasizes simple lines and neutral colors that lean toward earth tones. In addition, it emphasizes fewer curves and crisp edges, leaving structural elements such as beams exposed to the outside world.
This style is a result of the rise of industrialization in the 20th century, which made materials such as concrete and steel readily available for designers. It was the perfect time to embrace straight lines as a key element in architecture and interior design.
While this style has a minimalist appeal, it can be used to create rooms that are both cozy and sophisticated. A modern design is often distinguished by the use of large, unadorned windows, which can help create a soothing environment in a room that might otherwise be too dark.
In addition, a modern design typically features geometric shapes and patterns that are inspired by nature. It also emphasizes a balance between vertical and horizontal lines.
A modern design can also be characterized by the incorporation of natural materials such as wood, stone, and glass. These are commonly used in furniture and fixtures as well as walls.
Another key feature of a modern design is the emphasis on natural lighting. This is a result of the movement’s belief that “form follows function.”
As a result, it focuses on functionality over fashion, avoiding over-the-top decoration and incorporating only elements that will help you get work done in a space. The term “less is more” also comes from this philosophy.
